YouTube
is the most reputed and popular video-sharing platform in the world. Most
businesses and performing artists have their own YouTube channel to promote
their product, service, or work. But due to the massive number of similar kinds
of videos getting uploaded to the platform, there is a high chance that your
videos might not reach the target audience. In the tough competitive platform,
it does not matter how great your content is or how much time you spend to
create it. Without proper promotion, your videos will not be exposed to the
right audience. You need proper YouTube
video advertising to garner real audience engagement. Below we discuss
the right ways to promote your YouTube videos online:
1. Optimize your video titles
Think
like a viewer when you are trying to promote your YouTube videos. Ask yourself
what attracts you the most to click on a video? The answer is the title. People
spend less than a second to decide whether to watch a video or not. An
appealing title also helps you get shared more on the internet. There are
certain things that you should do to keep your titles irresistible.
·
Keep the titles brief and compact.
·
Add keywords relevant to your industry.
·
Include the current year to make it updated.
·
Add power words like Top, Awesome, and Best, etc.
·
Use Capital letters to make the title more attention-grabbing.
2. Pay attention to the video tags
Appropriate
video tags fetch a higher number of organic views. The tags help your videos
rank higher in the search results.
·
Use your primary keyword as the video tag.
·
Use your brand name as a video tag.
·
Find out what popular YouTubers in your genre using as tags and include
them in your video tags.
·
Use a different variant of your keyword as video tags.
3. Use an attractive thumbnail
A
thumbnail is the ultimate deciding factor if a video is going to get views or
not. Thumbnails give the audience what the video is about. A compelling
thumbnail will help to stand out in the crowd. YouTube assigns a default
thumbnail for each video which might not always be the best. Thankfully the
platform offers a custom thumbnail feature for verified YouTubers.
·
Always use the 1280 x 720 resolution for your thumbnails.
·
Make sure the size is under 2 MB.
·
Keep the format .JPG, .GIF, .BMP, or .PNG.
·
Use the 16:9 aspect ratio as it is the best for YouTube players and
previews on both computer and mobile devices.
4. Add an intro and outro in your videos
Establishing
your brand image is very important to stand out on the platform. Use an intro
and outro to familiarize the audience with your brand.
·
Use the first 3 to 5 seconds of your video to introduce your brand.
·
Towards the end of your video using the last few seconds to suggest
related videos from your channel to the audience. You can also ask for likes
and subscribers in the outro.
5. Share on social media
Everyone
has social media these days. Link your social media page to your YouTube channel
to push the vast audience to your videos. Share teaser of your videos on these
platforms and add a direct link to your videos in the posts. Post regularly to
keep people engaged with your content. Use relevant hashtags while posting so
that the target audience can discover you easily.
6. Create a playlist
Creating
a YouTube playlist can help you achieve a vast number of views in a short time.
YouTube playlists appear in search results as well. After you upload your
videos make sure to add them to a playlist.
·
Here are some tips for your playlist.
·
Give an appropriate name for your playlist.
·
Add keywords in the title of the playlist to boost your SEO.
·
Include a description of the playlist and embed keywords where possible.
·
Add other people’s videos to your playlist and hope to receive the same
favor from them.
7. Collaborate
The
fastest way to get more views and subscriptions is to collaborate with others.
This move is beneficial for both parties. Collaborating with another YouTuber
in the same niche grants you access to their already existing follower-base and
vies-versa. Your video will get instant exposure to their fans. Always go for
someone with a similar amount of followers so that you both have something to
offer to each other.
8. Start a blog
Blogs
are one of the best ways to promote your YouTube videos. You can start a blog
specifically about your YouTube channel and videos. You can also embed our
videos onto the blogs for added exposure. Share the blogs on your social media
pages to utilize their full potential.
9. Use ‘Call to action’ techniques
The call
for action is when you tell your viewers what to do. Your viewers are the most
important aspect of your YouTube marketing. They are the driving force of your
online visibility. Ask your viewers to contribute to the growth of your videos
and channel by liking, subscribing, and sharing. You will observe that all the
top YouTubers use this technique even though they have a lot of viewers
already. This keeps the audience engaged and makes them feel more appreciated.
You can increase the number of views, likes, shares, and subscribers just by
asking. Do this either in the middle or at the end of your videos.
10. Hire professionals
Creating
a high-quality YouTube video and planning a marketing campaign at the same time
is not an easy task. Most YouTubers hire professional video marketing services
to take care of all the promotional works. These professional services come
with years of experience and highly-trained members of teams to handle the
marketing strategies. In a few easy steps, you can start your personal YouTube
video marketing campaign right away. You will see the improvements in your
visibility rate in just a matter of days.
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