Creators on YouTube are
well aware of the paramount importance of a good video script. In order to gain
the attention of the viewers, you need to come up with a compelling angle and
story that is just right to offer a hook to the audience. Creating an engaging
story for a YouTube video comes with a lot of planning and carefully following
the steps that lead to success.
If you are wondering how
to write an engaging and entertaining video script, you have to think from your
viewer’s perception and create content that is really enjoyable. You have to
focus on your target audience to ensure that the video content directly speaks
with the audience. Here are a few steps to follow which can lead to an
attractive video script.
1.
Video Title or the Main Idea
Before sitting down to
write the script, you need to come up with a video title or the main idea for
the video. You need to stay on the topic and offer the necessary information
the viewers require to know. If you search on YouTube, you will notice there is
a high demand for ‘How-to’ videos but that does no mean any ‘How-to’ video will
be gaining a lot of views. The title of the video must and engaging enough and
support your main idea in the first place. For example, if you are making a
video on credit card usage; ‘How To Squeeze Out More Money with Your Credit
Card’ is a lot more attractive title than, ‘How to Use Your Credit Card’. So,
the title plays a vital role here.
2.
Identifying Target Audience
Whom are you making this
video for? You need to identify your target audiences in order to create a
script that can attract them with more efficiency. You need to determine the
audience based on different demographics of age, occupation, and region. This
way, you can target the niche audience by producing more relevant content that
delivers value to the viewers. The more you research their problems, the better
you can get an idea of how to provide them with a solution through your video
content.
3.
Figure Out Your Channel’s Voice
Every creator on YouTube
has a ‘voice’ that helps to embrace the channel. You need to find a particular
voice for your channel that interacts with the audience and helps to retain
them. People who your channel’s voice and personality, will definitely hit the
subscribe button.
4.
YouTube Script Outline
Now that you are aware
of the main idea, target audiences, and your channel’s voice; it is time to
craft the script outline. According to Alina Iatiuc, creative producer at
vidIQ, there are a total of four sections in the video script that engage
YouTube users.
·
Section 1: Video hook/intro
·
Section 2: Main content and research
·
Section 3: CTA (call to action)
·
Section 4: YouTube end-screen elements
When your video consists
of these sections, there is a higher chance of going viral.
Final
Thoughts
Even if you have successfully created a YouTube video, it can still take much time to gain organic exposure as most users are not aware of your video content yet. To stand out on this competitive platform, hire a professional agency like Video Promotion Club that offers highly effective services for all kinds of creators, regardless of the industry. The packages are reasonable and can fit the budget of emerging creators. .
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