YouTube is the biggest video streaming platform on the internet. The platform has around 933.39 million users, getting a massive 7.5% increase from 2023. This is a huge audience base that is easily accessible to anyone on the internet. This also presents a unique opportunity for people with audio podcasts to tap into a huge audience pool and see unbelievable growth. So if you are willing to create high-performing YouTube podcasts, the first thing you need to consider is making the show ready for video viewers. There is a significant difference between audio listeners and video watchers in terms of how the video quality is, or how the story is unfolding. So there are a lot of angles you have to keep in mind when you are trying to make a podcast for YouTube users. So let's get into it and see what you need to do to create actually high-performing YouTube video podcasts.
Why get your podcast into YouTube in the first place?
Well, podcasting has become an extremely well-known and well-used media format where millions of listeners tune in every day to listen to their favorite podcasts and stories. This is why the landscape of podcasting is becoming extremely competitive with every passing day. It is also becoming difficult for significantly newer shows to break through and attract a large audience pool. This is leading some podcast creators to explore other creative options and one of them is adapting their content into YouTube videos. There are a few reasons that make YouTube the perfect platform for new content creators and even podcasters. They are -
●
YouTube's algorithm actively
promotes videos to newer audiences with similar interests which does not happen
in podcast applications.
●
YouTube videos might open the
podcast shows to audiences who were not previously podcast listeners, helping
the shows gain a ton of new viewers.
● Successfully podcast videos on YouTube channels drive viewers to the original content and show, driving authentic web traffic.
How can you optimize YouTube podcast videos?
Although YouTube opens the door to a lot of new and a much wider audience pool for podcasters, it remains a competitive place where discovery is still a challenge. However, YouTube also offers a ton of built-in mechanisms to put the content to new audiences. Here are ways you can optimize your YouTube video podcast episodes to increase their visibility.
Package the video podcast for YouTube
On YouTube you are not competing with the other podcasts anymore, the ground is bigger and so is the competition. You are instead competing with all the creators to get attention from the users. Though at first you may not be directly competing with the biggest names, you are still competing with those 7-8 videos that the platform's algorithm is recommending based on what it thinks the users are finding interesting. So you must be willing to elevate the production value and its edits so that stands out. But that is not it, you must also craft the entire package with quality custom thumbnails, captivating titles, and a solid main video idea that can act as the "scroll-stoppers" for YouTube users.
How can you craft compelling titles and thumbnails?
The rule is the same for normal videos and video podcast episodes. The video's title should be communicative. As soon as the viewer reads the title, they must quickly understand what could be the takeaway from the entire video. It should also include an introduction to your content because remember your audio listeners know you, they know what you work on, but your YouTube viewers don't. This is why you should always lead with the intriguing idea that the video is covering and avoid any kind of jargon like episode numbers or guest names.
You also need to keep the video title under 75 characters otherwise they will get cut off. You need to create titles that open a loop of interest for the viewers who stumble upon your video. You need to make the viewers intrigued and interested that they feel they need to watch your video to satisfy their curiosity.
Similarly, for thumbnails, there is a "three aspect rule" that needs to be followed to gain the maximum attention. Successful YouTubers use this to appear polished yet simple in front of their viewers using only three elements. These elements can be faces, logos, words, background images, and much more. You need to decide which elements you want to go with to put the maximum effort into attracting new viewers.
However, remember that this should not be more than three elements as having too many can compete to get the viewers’ attention. For your videos, you need to analyze if there are more than three key visual elements. If there is more, try to remove some of the elements or combine them into one simple element that the viewers see on the first go. This is how you provide clarity to your audience and catch their eyes to click and see more of what you craft.
Edit your podcast for YouTube
Many successful YouTubers who are actually audio podcasters maintain some kind of ratio while uploading the videos on the platform. Many of them release podcast episodes on audio streaming platforms weekly while uploading a video podcast episode on YouTube twice a month. This 2:1 ratio works really well as it allows the YouTubers to focus their video time on guests on the show or choosing the topics that deliberately suit well with YouTube's viewers well. Rather than publishing anything and everything that is published in the audio streaming platform, you need to carefully select what goes well with the algorithm and the viewers. This allows you to publish polished podcast episodes and creatively packaged content that is sure to hit the target audience.
No matter how easy it looks, cracking the code
of YouTube's algorithm is pretty tough, but with the right cheat codes, you can
do it. However, if you are facing any difficulty in growing your audience base
or viewer count, you can always use different promotional strategies and marketing
campaigns from Video Promotion Club to push the effort further.
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