YouTube end screen might not seem like an
effective tool for gaining more views but in reality; it can empower every
channel whether a big one or small. It is also known as the outro screen,
specially designed for the creators to drive more viewers to their video
content. The end screen helps to find out more video content and playlists
without clicking away on another channel.
This feature can help to retain organic
viewers more effectively. This YouTube feature offers the highest conversion
rate by improving audience retention along with average view duration. If you
are a creator yourself and unaware of the practices of end screen, here are the
top 5 ways to increase your viewer base with the help of YouTube end screen.
The viewers are quite impatient these days.
When they have already watched what they have looking for, they are more likely
to skip the video and move to another channel. That is why it is important to
add your end screen at least 15 to 20 seconds before your video actually ends.
You can either shoot the outros or add text and add them to the end screen. The
key lies in making the transition quick and natural which keeps the viewers
engaged.
2.
Clean & Creative
A clean and creative design is needed to
make viewers click on the next link. It is important to place the links
properly on the end screen which does not block you or other focal points in
the frame. It is not always necessary to put a clip on the end screen as you
can also utilize a single image or static background with additional music.
Make sure to put some attention-grabbing elements which keep the viewers
engaged till the end of the video.
3.
Opt for the trendiest options
Try to utilize the popular end screen
trends which are relevant, related, and newly uploaded. This helps to keep the
new viewers engaged to see more similar content. If you have a playlist or
series of similar videos, you can connect them through the end screen to create
a hook. As a result, the viewers will automatically click on the next video to
see what it is about. Use newly uploaded videos for the purpose and gradually
take the audience to other videos that you have uploaded earlier. Viewers are
more likely to click on something which is relatable and currently trending in
on media.
4.
Update your end screens
Updating your end screen at regular
intervals offers an ever-changing essence to your channel with a sense of
evolution. After all, not all the viewers will watch the video at the same
time. And so, you can experiment with the end screens to see which one is the
most captivating. It can drastically change the visual aesthetics of your
channel. It is also great for promotional purposes since promoting the same
style and idea would not work for long.
5.
Metrics & Analysis
Every creator on YouTube has a different
style and approach. It is fairly impossible to understand whether the
strategies are working effectively without checking the metrics. Analytics can
offer you better guidance while showing the loopholes where you need to work
more. Analytics also helps to understand the viewers, their preferences, their
tendency of clicking, and many other aspects. Screen analytics directly depends
on the audience's response.
Promotional agencies like Video Promotion
Club can help you optimize your video. With its affordable and highly effective
video promotion practices, the agency can provide organic exposure and views
even if you are unable to add the perfect end screen for the purpose.
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