Being a great source of entertainment,
YouTube also has some other perks. These perks are often extremely enticing for
marketers. The global reach of this platform is enough for a change to happen.
With an opportunity of reaching over 2 billion people, you must know who your
target audience will be.
Through this post, you will know key
YouTube Statistics. These statistics will help you to understand the market in
a better way.
With the reports of various studies here’s
what can be stated as the most accurate numbers:
YouTube Demographics
In 2021 81% of U.S. adults say they use,
the number has hiked up to 8% since 2019.
36% of U.S. adults have confessed that they
visit YouTube more than once a day, as stated in the YouTube reports of 2021.
Mobile has dominated the viewing time in
2022 as well, making it 49.3%.
The number of YouTube Users has crossed 2
billion now, a number equivalent to one-third of the entire online population.
The 2 Billion people on this platform are
from 100 different countries. They are watching videos in 80 different
languages.
70% of viewers have bought and used a
product or a brand, after seeing a video on YouTube.
During the pandemic period in 2020, 70% of
YouTube users used this platform for their daily exercise.
Live streams on YouTube have increased by
45% percent n the first half of 2020.
1.
Age Demographics of YouTube
Millennials are the most active members of
YouTube. 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers
have said that they use the product which is recommended in YouTube videos.
According to the reports of 2021, 95% of
U.S. adults between 18 and 29 years of age have reported using YouTube. Only
49% of U.S. adults who are 65+ years said they use YouTube regularly.
As per the reports of 2022, the largest
group of YouTube advertisement audience is between the age of 25 and 34. And
only 15.5% of the age group of 35 to 44 will invest their time in YouTube ads.
80% of U.S. parents have shared that their
children regularly watches videos on YouTube in 2020. While 53% of them have
stated that their children use this platform daily.
84% of parents have said that YouTube Kids
have made learning more fun for their kids.
2.
Gender Demographics of
YouTube
82% of male-identifying U.S. adults
reported using YouTube regularly.
80% of Female U.S. adults have reported that
they use YouTube daily.
45% of the YouTube ad's audience is female.
Of the total YouTube advertisement
audience, 54.2% is male.
3.
Geographical Demographics
of YouTube
As per the reports of 2021, 16.6% of
YouTube visitors are from the United States. YouTube has 9.4% of Indian viewers
and 4.9% are Japanese viewers.
YouTube has launched 100 local versions
based on the country.
According to the reports of the U.S. 84% of
the users are from urban areas, 74% are from rural areas, and 81% are from suburban
areas.
Huge opportunity for video marketers
YouTube is saturated with viewers of all
ages, genders, and ethnicities. If you want to build a career out of YouTube
then you can get some widely active results within a very short time. Or you
can take the help of marketing companies like Video Promotion Club who will do
the hard job and make your video reach your target audience within a week, the
choice is always up to you.
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