Short-form videos have
become widely popular in recent years. Now it is coming to see that short-form
videos have much more potential to attract audiences. It has gotten a lot of
popularity on social media platforms. For that reason, now companies and global
marketers are focusing to work more on short-form videos. This short-form video
became such a big thing because it has a lot of potentials to build engagement
with the audience. But many people are not aware of this type of video. So
let’s know about-
What is a short-form video?
A short-form video is
a kind of video that has a duration of 30-60 seconds. The length of the video
cannot be more than this. It is the only thing that describes a short-form
video. This trend of video started from the platform TikTok and later on it
influenced every video streaming platform. On TikTok, the videos had to be done
in 15 seconds. Later on, YouTube and Instagram also introduced this short-form
video named YouTube Shorts and Reels. YouTube Shorts has to be bounded within
60 seconds and a reel can be limited from 15 seconds to 90 seconds.
What are the benefits of short-form videos?
A short-form video has
a lot of scopes and benefits. It can be helpful to boost engagement, draw
attention, share with people, and reach out to the maximum number of people in
the shortest time period. Thus, in the present scenario, it is very important
to understand a short-form video and know how to implement it in your work.
There are a few trends
in this type of video that you should know to grow among everyone. Here are
some of them-
·
Microlearning:
Microlearning videos have
become very much popular in 2022 and it is still continuing. Professionals are
saying that it will be in the business in 2023 too. A microlearning video is a
short video that is made in a bite-sized format, which has made consumption
even easier for the audience. These are extremely engaging and very much
effective to gain the attention of people. Therefore it is a must video type
that you should be aware of.
·
Product teaser videos:
If you want to garner
the maximum number of people then product teaser video can be another option.
It is a kind of video that builds excitement among the people and helps them to
be educated about new products. In 2023 it is the most popular type of video
and bringing more attention to audiences. From this kind of video, you will get
to see new product releases, unboxing videos, and much other information. As a
consumer, you will get to know a lot about your preferred products.
·
BTS videos:
It is always great for
audiences to know more facts about a video. That is why behind-the-scenes
videos are very much loved by audiences. So if you make videos of certain kinds
of things and drop a BTS video of making that particular piece of video then
you will be able to draw more attention from your audiences. This kind of video
is very much appreciated by everyone.
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