YouTube video ads are one of the coolest and
most effective ways to get the spotlight on your brand. While it may not
directly result in a sales increase, it enhances the brand's visibility on the
market and makes the audience reach much wider. So, every brand should invest
in YouTube video ads but, we don't see them taking measures about this. Part of
the reason is that big brands always seem to be winning.
They have big channels, so they get the most
views, making the video advertisements of leading brands a success. But what
exactly is the reason? Is it only because they have more people with brand
awareness or do they actually make an effort to present something new and
unique in every advertisement? To know the answer to that question, let's
discuss the key trends for brands that easily spark wonders.
Increasing
representation in advertisements -
One of the video advertising trends this year
that clearly dominates the field of YouTube videos is the increasing
representation in ads. Many leading brands have extended representations in
their ad campaigns. You would see many more characters in the videos doing
norm-defying thighs that are parts of the advertisement's different
perspectives. Especially with people with disabilities, you would see brands
getting creative in highlighting their accessibilities in this new trend of
advertisements. One of the biggest examples of this can be seen in Apple's ad
where you would see a father in a wheelchair who has already lost his voice
being able to read bedtime stories to his daughter using his Apple phone's
voice feature.
Another example is in Javier in Frame, the
award-winning ad by Google Pixel where the ad focuses on its phone's AI
technology that allows people with complete blindness or limited vision to
capture life's moments. There is also Peloton's "Yes. I. Can." and
Lidl France's "Lidl Kids Team" campaign where we could see a beloved
sports tradition featuring people with disabilities. Another example is
Maybelline's newest ad campaign with Ludmilla, the Brazilian singer who was the
first Afro-Latina artist to perform at Coachella's main stage this year. This
ad clearly shows how the singer has brought stereotypes and boundaries,
promoting an inclusive view of beauty.
Celebration
of self-expression -
Ads are now more focused on celebrating the
richness of human interest and experiences. This is a new trend that is quite
visible in the advertisements made this year on YouTube. Ads are now embracing
individuality and celebrating their unique styles in new ad campaigns. Tissot's
newest campaign has accumulated 42 million views on YouTube where five Gen Z
characters are seen representing their uniqueness with expressive and fun
hairdos, edgy makeup, and vintage cars. Audi recently did a campaign called "Living
Progress" in the UK. Here we can see the brand partnering up with Jorja
Smith, the Singer and Songwriter from the country to share her journey which
includes writing songs while working as a barista and then continuing the
struggle to now become an award-winning artist. This ad campaign used Smith's
very personal and intimate story and turned it into an extremely empowering
message.
Embracing
community -
In the last few years, another exciting
observation is how uniquely and creatively brands are using storytelling. They
are using their storytelling to reinforce the power of community and cherished
connection. This shift was noticeable from the pandemic when in its early
stages the world faced social distancing and the world could see virtual
connections taking over. Ads have now evolved to embrace social gatherings and
public events where people come together to celebrate and have a good time.
One of the very interesting and heartwarming
examples of this trend was seen in the ad made by BMW. In its Shorts Ad, the
company featured an older man returning his driving license while mournful
music was played in the background. Then the mood changes when his son takes
him for a ride and the music suddenly turns hopeful. We could see the man
smiling again with hopes in his eyes and memories of him spending time with his
son emerge in his mind. Another campaign that focuses on the connection of two
people was done by Nintendo Switch. We could see two sisters sharing an
impeccable bond over their shared love for Super Mario. Showing how this fun
transcends generations, their mother and grandmother join in the fun too. One
comment gathers the emotion intended behind the ad campaign perfectly. It said,
"There will be so many Nintendo fans in the comments that have been
brought closer to family members through the shared love of gaming. This is
your USP [unique selling point] and long may it stay that way."
More
creativity: embracing fantasy and magic -
Another trend that emerged this year is
incorporating elements of fantasy and magic sparking the imagination of the
viewers. These kinds of ads seemed to have transported the viewers to a new
world of possibilities. One of the greatest examples can be seen in Pedigree’s
campaign where dog adoption is promoted. A young boy appeared on the screen and
viewers could see him imagining a world of spaceships and aliens, building a
story of the dog’s previous life and how he is saving the dog.
Another example is seen in the recent ad
campaign by the Korean hotel and travel booking platform Yugiohtae. In the
video, the company uses an entire series of dreamlike backdrops, asking the
viewers to imagine how great it would feel to travel to these destinations in
the winter. The video mainly shows food adventures and features several popular
YouTube food creators. Quickly the ad gained popularity on the platform,
earning more than 23 million views and over 1,200 comments.
These were some of the prominent advertising trends the world witnessed in terms of YouTube video ad campaigns. The rules are simple, focus on individuality, indulge in self-expression, and try to give your audience something new. Now that you know the trends and how your next video campaign should look, it is time to promote it. Video Promotion Club is a well-known YouTube video marketing company that provides excellent services at a reasonable cost! Hit the website and book your campaign now!
Visit Now- https://videopromotion.club/
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