As the entire society is living on the world wide web, video marketing has been on the rise when it comes to marketing and promotions for businesses, brands, and even people. YouTube and Vimeo are two of the most popular and two biggest video streaming platforms in the world. But while choosing which video streaming platform to promote your business or company in, there are several factors to consider. Factors like tech support, cost, and video quality, matter when you are appealing to your customers by using video marketing. Even though YouTube is the biggest video streaming platform, Vimeo is catching up pretty quickly. So let's see which one is better.
The number of users:
When it comes to the audience, YouTube has over 2 billion monthly users and in comparison to Vimeo, it is the clear winner as the latter has only 230 million monthly viewers. So if you want to reach the maximum number of potential customers, YouTube is the best choice for you.
Search optimization:
After Google, YouTube comes as the second largest search engine in the world. If you are planning to make a video tailored for a specific query, your video should stay on YouTube. It will appear when someone searches for that topic on YouTube and more over google favors YouTube results over other platforms when showing the search results.
Technical support:
When it comes to technical support, Vimeo offers several levels of strong technical support that help businesses that have little to no video expertise. On the other hand, YouTube also offers a lot of free documentation for help but if it is about high-quality or personalized support, Vimeo should be your consideration.
Storage:
YouTube offers free storage for all of its accounts and Vimeo on the other hand charges for storage on the basis of which tier service you are going for. The basic and free Vimeo account gives you free storage of 500 MB of storage per week.
Running AD campaigns:
Just like search optimization, YouTube is the clear winner when it comes to running AD campaigns for your products as the media provides an advanced and more user-friendly AD platform. On the other hand, you cannot purchase AD space on Vimeo.
Community:
YouTube has a far bigger audience so naturally, the environment is more competitive. Everyone is fighting on YouTube to get noticed and it is easier for your video to get drowned by probably a thousand other videos if you do not promote it properly. On the other hand, Vimeo has a smaller community which makes your chance to get featured on the platform's hand-curated staff picks page.
Analytics:
On YouTube all the analytics starting from the most basic views analytics to the advanced options are free. On Vimeo, you will also get powerful analytics but you will have to pay for it.
Video and audio quality:
In a test done by Medium, the qualities of Vimeo videos are much
clearer and crisper which makes them easier to read. When it comes to YouTube
videos, many of them are still blurry, making them harder to follow.
In audio quality, the platform Vimeo supports 320Kbps so the audio is much clearer on Vimeo than on YouTube. But to enjoy this top-quality audio and videos, you need to have a paid subscription.
What should you choose?
It all comes down to your purpose and what you want to accomplish with your videos. If your goal is to join a creative community where you can get exposure to a particular niche and connect with other creative creators, then your clear choice should be Vimeo. On the other hand, if you have business goals that revolve around exposure, optimization, and sales then you should go for YouTube.
Well, now if you are all set to promote your YouTube videos, don't forget to take a tour of the services offered by Video Promotion Club. This website never fails to surprise its clients with exclusive promotional assistance. Also, you can contact the support executives to get detailed information. s to get detailed information..Comments
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