YouTube is currently the most potential
online video platform that offers a chance for everyone to earn money and
exposure. Creators from every industry and niche are utilizing this platform
which has more than 2 billion active global users and the number is constantly
increasing. Catering to the unique needs of creators and channel owners, the
platform brings new features and beneficial components every year that can help
to gain more traction. The company introduces its new features through the
annual Brandcast and this year is also not an exception.
The 13th annual Brandcast of YouTube took
place at David Geffen Hall, Lincoln Center, and the platform came up with
crucial announcements that every YouTuber should know. Let’s find out.
YouTube Brandcast Key Announcements
Scripps Sports and Google have come to an
agreement for the YouTube show where users can enjoy the WNBA Friday night
games for both the home and away markets which are locally televised.
Regardless of the teams playing, YouTube is going to be the sole digital
multichannel video programming distributor (dMVPD) that takes care of
broadcasting local and national WNBA games. YouTube’s Television plan
started back on May 31 and the WNBA was the major push for it. The plan will
continue through regular seasons.
YouTube has already announced many features
and expansions to empower the creators on the platform most of their upgrades
started with pilot projects back in 2023. After the formalization of the latest
program, bigger brands are now to collaborate with the top creators on YouTube
who have a legitimate audience base. They are now capable of a 100% share of
voice on YouTube channels by leveraging the solid connections that take place
between fans and creators.
YouTube is also integrating a new
AI-powered model which will help to optimize the connected TV or CTV. By
offering non-skippable assets, through the in-stream inventory; creators on the
platform can reach potential viewers including customers, investors, and
collaborators.
QR codes are currently the epitome of the
online market which allows users to participate in different online activities
with a QR code. Starting from making a payment to finding a particular page on
social media; QR codes are vastly used in dynamic ways and YouTube is offering
a chance to. The platform has launched branded QR codes which can help to drive
more interactivity among online users. It helps to put the brand forward and
embrace it in a way that piques the interest of potential customers.
YouTube’s executive bench is rigorously
working to provide more fruitful opportunities for the creators which include
gaining exposure and also a boost in sales. They have also emphasized the
importance of innovation, content, and proper advertising which helps to reach
out to more people.
The CEO of YouTube, Neal Mohan said,
“Creators are drawing audiences on the big screen because they’re the new
Hollywood. They have business strategies, writers’ rooms, and production teams.
They’re reimagining classic TV genres, from morning shows to sports commentary.
And they’re inventing entirely new ones!” The CEO further added, “Along the
way, creators are redefining what we think of as ‘TV.’ And they deserve the
same acclaim as other creative professionals. I believe it’s time a creator won
an Emmy.” Therefore, creators can find more visibility in the entertainment
business as well as Hollywood and tele-projects.
The Chief Business Officer of YouTube, Mary
Ellen Coe said, “No one is more engaged than loyal YouTube fans. They excitedly
count down to new videos, rewatch old ones, and create their own in response.
And they rush to their favorite creator’s channel in the 24 hours after new
videos are released. Which presents an ideal moment for brands to engage with
these fans.” Evidently, the fans play a vital role in the growth of the YouTube
channels and it can help the brand as well. On the other hand, the President of
Americas and Global Partners at Google, Sean Downey said, “Google AI has been
at the core of our ads solutions for years. As we advance, our ability to help
brands drive ROI keeps improving.”
The night of the Brandcast featured many
exciting musical performances, including Billie Eilish ft. FINNEAS, Stray Kids,
Benson Boone, and others. The event also included Ryan Trahan, Shannon Sharpe,
Haley Kalil, Kinigra Deon, and Zach King. When it comes the streaming
platforms, a survey was conducted by Kantar which highlighted the fact that
American users prefer YouTube than any other. If they could watch one service
throughout the year, they would opt for YouTube as the #1 platform.
According to a recent report by Nielsen, TV
and streaming data for the US show that YouTube has retained the top place
since February 2023. It is the leader in the field of streaming watch time
every month. According to a recent research by Pew Research Study, 9 out of 10
viewers around the world prefer YouTube. Internal data and key CTV metrics show
that,
Concluding Thoughts
YouTube’s latest survey reports and
Brandcast event announcements show that the coming days are going to be great
for the creators. However, the competition is also quite high on the platform
and it requires help from a professional to stand out among all. Keep creating
more exciting content and become the next viral YouTuber!
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