YouTube video promotion is a tricky job and without the
guidance of a professional marketing service provider, it would be pretty hard.
If you are wondering how to attract viewers to your YouTube videos and produce
algorithm-friendly video content, then there are certain tips that you must
follow.
Here are 11 tips that you can follow to optimize your
video content for greater reach.
Regular Video Uploads
A study suggests that YouTube channels uploading videos
more than once a week tend to attract more viewers. If possible, then you must
try to upload videos thrice or more in a week – this is a must for those who
have just started their YouTube venture. Uploading videos on a regular basis
can help in raising your channel in the algorithm. Real YouTube video
promotion will also come in handy in such situations.
A Catchy Hook in the beginning
How you make the audiences watch your videos and make
them come back depends on the quality of the video content. You can start your
video with a story, which naturally entices the viewers to go through the
entire video. If you are into DIY or makeover videos, then showing the end
result at first will make the viewers dig in more.
No matter how you start, always ensure that the
introductory moments are relevant to the content of the rest of the video.
Also, do not beat around the bush – offer a brief introduction and then jump
straight-to-the-point.
Short Opening Credits And Titles
People may lose interest in the video if the opening
credit or title of the content is lengthy. Longer openers also tend to
discourage the possibilities of binge-watching – always keep the opening
credits and title short, catchy, and relevant – it should not run for more than
5 seconds.
Addition Of End Screens
Through the interactive graphics of end screens, you can
provide links to other videos, channels, playlists, web pages, etc. As
suggested by the name, the end screens should be included in the last 20
seconds of your video content. These end screens work the best if the presenter
keeps on providing information to the audience and thus providing them reasons
to stay.
Removal Of Distractions
Jumping from one subject to another, taking long pauses,
or being boring throughout the video will make people lose interest in the
content and look for something else. If you are veering from the topic, then
ensure that the upcoming subject matter is interesting and engaging. Do not
make your viewers click away.
Extension Of Session Length
The session length is very much important to the
algorithm of YouTube – your videos will be boosted in the YouTube algorithm if
you succeed in adding to session length by making the viewers watch more
videos. You can send your views to other videos through end screens and
increase the session length.
Well-researched Topics
You need to conduct nose-to-the-grindstone research to
find out the subject matter of videos that attract the most viewers. You must
look for any pattern that exists within videos made on the same subject and how
those have been able to garner more views compared to others – it can be the
way of presentation, the editing style, the delivery, or anything else.
Live-streaming On YouTube
If you are short on content or want to take some break
then you can arrange live-streaming to interact with the audience.
Live-streaming earns immense attraction from various kinds of platforms, be it
YouTube or social media channels like Facebook, Instagram, etc. This brings in
excellent engagement as you can directly communicate with your viewers and make
them coming back for more. You can use a webcam or Smartphone for live
streaming.
Interesting Video Thumbnails
Thumbnail has always been one of the most enticing
factors – the thumbnail of your video must stand out among the rest in order to
make the audiences click on it. If your video appears as a suggested video and
it has an interesting thumbnail, then the viewers would surely click on it.
However, you must also ensure that the thumbnail is relevant to the subject
matter of the video – viewers will click away faster if they see that the video
content has nothing to do with the thumbnail.
You must try to sell the story of your video through the
thumbnail – use an image that entices the viewers and makes them wonder what’s
coming next. As recommended by YouTube, maintain 1280 x 720-pixel size in the
thumbnail – this looks great in all devices. Also maintain a consistent look
and style so that the viewers can quickly recognize that the video has been
uploaded from your channel – make use of a logo, similar color pattern, text
font, etc.
Development Of Series
By creating a ‘lean back’ experience for your audiences,
you can easily increase the watch time – your viewers can browse through a
series of videos. Creating playlists is one of the best ways of doing this. If
a subject matter has been liked by many people, then you can follow it with a
sequel, and then again with another sequel, ultimately leading to the creation
of a series. Any new viewer if clicks on one video, then surely go on to watch
other videos of the same series. Many successful YouTubers follow this pattern
and this has always turned out to be attention-worthy.
Collaboration With Other YouTubers
Collaboration videos earn more engagement as more than
one creator is involved in the creation and fans of all those creators watch
the video. Working with a brand or other YouTubers would certainly expose your
work to people who might have never heard of you, ultimately attracting a large
number of viewers.
You can also collaborate with social influencers – they
can share your work on their social media profiles, and asking their fans to
watch your videos and subscribe to your channel.
These tips will certainly help you in promoting your content as well as grow as a YouTuber. Apart from these, you can also avail of online marketing services from professional video promotion agencies for better exposure.
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