YouTube is one of the biggest video platforms and the second largest search engine after Google which has over 2 billion active users. With the increasing amount of user and video content on the platform, every video marketer and creator on the platform is looking forward gain more exposure. In order to create a successful campaign, requires being well aware of the current YouTube stats which makes the approach even more successful. Check out some important stats before you jump in.
Content Stats
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More than 65% of Gen Z claim that the content which is
personally relevant is more important than the content everybody talks
about.
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ASMR videos have received more than 65 billion views in 2021.
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76% of Gen Z agreed that YouTube helps them find content that
they are deeply interested in.
·
82% of Gen Z users on YouTube feel nostalgic and 83% of them
watch soothing videos to relax.
·
78% of the total users use YouTube just to find personally
relevant content.
ROI and Usage Stats
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YouTube channels that have more than 100k to 1M followers have
the highest engagement rate than others. The creators who have over 1 million
followers have an engagement rate of 4.06%. However, it reduces to 2.04% when
it comes to creators with 1K to 5K followers.
·
A total of 77% of video marketers utilize YouTube to host videos
·
When it comes to social platforms with the highest engagement
rate, more than 500 marketers have put YouTube in the second-highest position.
More than 88% of video marketers prefer to use YouTube for the same
reason.
·
56% of marketers have agreed that YouTube offers maximum ROI
after Instagram, which puts it in the second position. That is why 27% of video
marketers are looking forward to investing in YouTube only more than any other
platform.
·
YouTube takes the second position when it comes to generating
marketing leads and 44% of the influencers leveraged YouTube for their
campaigns.
Mobile Stats
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In 2021, 21.2% of the total global traffic on YouTube was
generated through mobile devices only.
·
70% of the total YouTube watch time is generated from mobile
devices
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Mobiles devices are accounted for 63% of YouTube viewing
globally
·
YouTube is the top most popular platform or application for
smartphone users. In a recent survey, 72% of the respondents agreed to watch
YouTube on a daily and weekly basis.
Demographic Stats
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Millennials trust YouTube more than any other platform and it
attracts most visitors from the countries like USA, India, and Indonesia. As a
result, it has become the second-most-visited website
·
81% of adults in the USA use YouTube which is a drastic increase
after 8% in 2019
·
YouTube is available in over 100 countries and can be interacted
in more than 80 languages
Subscriber Growth Stats
·
YouTubers have collectively earned more than $300 million in
2021 which is 40% more than the last year
·
LEGO is the most popular branded YouTube channel with over 10.04
billion views.
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A Hindi channel named T-series is considered the most popular
channel with more than 171 million subscribers, followed by PewDiePie with 109
million
History Stats
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YouTube was started back in 2005 and "Me at the zoo"
was the first video
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Google purchased the platform in 2009 for $1.65 billion
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Nike’s 2005 Ad commercial ft. Ronaldinho was the first video to
reach 1 million views
·
PSY ‘Gangnam Style’ broke YouTube’s view counter in 2014 with a
huge popularity
·
BTS's “Dynamite” earned 101.1 million views within a single day
and made a record
·
‘Despacito’ by Luis Fonsi ft. Daddy Yankee is the most-liked video
with 49 million likes
All of the aforementioned stats are crucial to create a
successful and effective video marketing campaign and if you are looking for a
helping hand in this task, Video Promotion Club is
always ready to help.
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