YouTube is being the biggest online video
platform which is growing even bigger every day with thousands of new content.
A recent report states that 1 billion hours of online videos are daily watched
on YouTube by more than 2.5 billion active users on the platform. With such a
huge array of video content, the platform is becoming quite competitive for all
kinds of creators and music artists who are looking forward to gaining more
exposure from the audience.
There are multiple promotional agencies
available on the web which offers proven strategies to promote YouTube music
videos in a more effective way. However, a paid promotional service can cost a
fair amount of investment. Here are some handy tactics to promote YouTube
music video promotion with a personal approach with availing of an
expensive service.
While YouTube channels are dedicated to
uploading numerous video content, descriptions, and other stuff; it should be
cleaned often to offer a more filtered and better viewing experience. Make sure
to research and go through your profile once in a while to see where most
activity is going on. If you have multiple music videos on your channel, try to
keep them categories under relevant playlists to offer audiences a clean and
clutter-free music channel. You can also create binge-worthy playlists which
viewers can enjoy on a go.
2.
Create trailers and uncut videos
Music videos are prior elements where view
count matters a lot. However, you can always create some accompanying video
other than the official music video that sustains the impact of the video.
Creating short trailers can be a great idea to create anticipation before the
premier. It also makes the audience curious and eager about the release of the
music video. Likewise, uncut video or BTS (behind the scenes) offers the
audience some fun elements through the making of the video. These videos does
have to be picture-perfect but should be good enough to create a buzz.
3.
Utilize SEO
Search engine optimization is not strictly
limited to content marketing only but to video marketing as well. There are
multiple sections in YouTube such as video description, title and
tags where texts can be utilized to incorporate keywords in order
to gain more visibility. SEO-based keywords help the music videos appear with
relevant search results. YouTube is the second largest search engine after
Google and it can be beneficial to appear to the maximum number of the target
audience.
4.
Worthy music videos
When you are trying to offer visual support
through your music videos, the video must be engaging and creative enough to
establish the subject matter of your song. Make sure you put an ample amount of
time and effort into making the videos just like you did for the tracks. Even
if you are a little short on budget, you can always go for lyrical videos which
are inexpensive to craft. All kinds of music videos have their own perks and as
a music artist, you should utilize them all.
5.
Be consistent at your craft
An active YouTube channel is more engaging
to viewers and listeners that often come up with new content. The constant flow
of creativity is alluring to all and does make the viewers wait too long to
enjoy a new track. It is okay to have a creative block but that doesn’t mean
you should not upload new content. You can always try to make famous covers,
collaboration projects, YouTube shorts to keep the viewers engaged and turn
them into loyal subscribers.
The aforementioned promotional tactics do
not require any monetary investment but a lot of time and research. As a
beginner in the industry, you can try out these handy methods for a personal
approach. On the other hand, paid services can be a little costly but the
greater magnitude of results makes it worth it while you get enough time to
concentrate on your next project. Make your research and go for it!
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