An individual can have a YouTube
channel. But the person is unable to see much traction after the video launch.
One must take a step back to understand the ways for getting success in
YouTube. This is because a well-made YouTube video is nothing without
views.
There are 1.8 million monthly
users active on YouTube and videos of 1 billion hours are watched every day.
But one has to reach out to potential customers with effective YouTube video social promotion. This
can be done by being wary of the ways to promote the videos.
Ø
Uniqueness and Consistency
The YouTube videos have to be
unique and compelling compared to other videos. Consistent branding of the
channel is done on various social media platforms. This is a major reason why
fans subscribe to the particular YouTube channel and watch the videos.
Consistent uploading of the videos at regular intervals will give the required
competitive edge to the YouTube videos over others.
Ø
Building up Excitement
A build-up method is
implemented to create curiosity and excitement about the YouTube videos. This
will introduce the videos to the fans. An excitement is sparked before the
channel launch. This will provide maximum exposure with images and teasers to
drive traffic.
Ø
Benefits of Aggregator
The YouTube videos are also
featured on the website for promotion. A social media aggregator is used to
embed the YouTube channel on the website. This will give a clear picture to the
viewers of the social presence. This will also drive huge traffic to the social
channels. All the shares, posts, and comments will create a buzz targeting the
viewers.
Ø
Engagement
Engagement can be improved with
feedback and comments made by fans. The fans feel respected and valued through
an engagement or any kind of response. The videos are shared when they are
connected in any way. This will also make them follow the YouTube channel. One
must make an effort to respond to the comment on social media posts and videos
and develop a human connection. The fans are also asked to provide suggestions
and show the areas where improvement is required. This will increase the
follower base.
Ø
Sharing
It is important to connect with
the influencers in the digital world of marketing. Traffic is driven by sharing
the content. It gives enough credibility and it is similar to YouTube
marketing. Mutual benefits are reaped by cross-promoting videos. YouTube
influencers and companies are searched in the niche business with a bigger fan
following. Sharing or making the videos together on social media will help in
driving a new audience to the social network of YouTube.
Ø
Thumbnails
A video thumbnail motivates the
fans to open the video. It works like a book cover and creates a first
impression. It is a static image of the content of a YouTube video. It is
displayed in social media channels, searches, and websites and it is also
shared. An increased engagement is received with an attractive and clean
thumbnail. A great thumbnail increases the interest of the viewers with simple
words and enticing images about the video. A thumbnail has to be branded and
unique and it should be mobile optimized. It should convey the subject of the
video.
Comments
Leave A Reply
