YouTube is the biggest platform for
creators to gain attention, popularity, and revenue based on their video
content. The platform helps to empower creators by offering them the right
tools and support to boost their careers. With ample community support, growing
a YouTube Channel becomes even easier and more effective. At Made on YouTube
2024, the platform has introduced 9 new features that can help YouTubers gain
more success in the field.
Made on YouTube
The “Made on YouTube” event took place on
Sept. 18, 2024, where the CEO of the platform, Neal Mohan along with his team
of product executives and successful creators introduced nine new features.
These tools are aimed at improving creativity and business for the channel
owners. It will also help them build communities with loyal fans and
subscribers.
9 News Features
YouTube has introduced Google DeepMind’s
Veo and it was perhaps the most iconic announcement at the Made on YouTube.
Earlier they launched Dream Screen which helped to create limitless backgrounds
for the creators of shorts. With the integration of DeepMind’s Veo, creators
can create content through an advanced video-generating model. It offers
immersive backgrounds and helps to create standalone six-second video clips
without the help of any other app or software.
A well-needed makeover for the inspiration
tab is also offered. There are more than 20.4 million YouTube creators around
the world and every one of them knows that generating fresh ideas every time
can be daunting. The Inspiration tab will now offer an AI-generated
brainstorming buddy which will offer fresh ideas based on your content. It can
help to complete projects and the important elements like thumbnails, scripts,
titles, and many others. Just like the name suggests, it offers the ideal
source of inspiration.
Being successful on YouTube widely depends
on the loyal fans and subscribers you have who support the channel. YouTube is
now allowing the creation of communities based on different creators so that
the fans of the same creator can be a part of the community that help to grow
the channel.
YouTube is a big Community Hub where
creators can find different kinds of communities supporting different creators.
With the advanced features and a digital space to create their community;
creators can now benefit from different communities of loyal fans who help to
earn them more. YoTube has changed its Comments tab in the YouTube Studio app
into a “Community” hub which can allow instilling deeper engagement. Since
creators have less time to respond to each comment, there would be AI-generated
suggestions to make the process easy, quick, and smooth.
YouTube has introduced an advanced
auto-dubbing feature to help creators build stronger connections with online
users. It is capable of automatic creation of translated audio tracks which
allows the content to be accessible for users without any language barrier.
Currently, it is in the testing phase which is working on natural language
processing to replicate tone and ambiance.
This is a new spotlight feature for the
creators but can be utilized by fans only. They are now able to ‘Hype’ video
content they like which can boost the visibility of the video content on the
platform. The feature helps to get discovered by new audiences and depends on
how badly fans want it to go viral. The feature is currently being tested in
countries like Taiwan, Brazil, and Türkiye and it is soon going to be available
for most countries around the world.
It goes without saying that YouTube also
always tries to boost the economy for the creators. In order to boost real-time
engagement and exchange of economy; YouTube Shopping has been revamped. There
are more than 250,000 creators on this affiliate program where USA, South
Korea, and many other countries are part of it. With a partnership with Shopee;
the platform is extending options for online business and merchandise with its
features for shopping. This program will be soon expanding the countries like
Indonesia, Vietnam, and Thailand; empowering the Asian region.
YouTube has also launched digital items
that can help fans interact in real time and gifts to empower their favorite
creators. This feature aims to boost fan interaction and offers a fun way for
creators to earn more revenue. The feature has been already rolled out in the
U.S. for vertical live streams. It paves the path for more viewer engagement
allowing them to participate actively with enthusiasm and excitement. While
this is beneficial for the creators, it also improves the live experience for
the viewers who can connect more closely.
YouTube is now a part of every living room.
Since many of the viewers are enjoying their viewing experience through TV or a
big screen; creators are also biased in making videos for a bigger scale.
YouTube’s revenue from Television is growing by 30% every year. Considering the
ease and convenience of users, YouTube offers seasons and episodes in
categorized playlists which offers a better viewing experience. The platform is
improving the TV experience with more immersive content that can captivate
everyone. With better subscription management, creators can earn more with the
advantage of big screens.
Final Thoughts
YouTube has more than 2.5 billion monthly
users and they watch more than 1 billion hours of video content on a daily
basis. Similarly, in the case of shorts, over 70 billion daily views can be
generated. With these numbers; it might seem like gaining attention is easy on
YouTube but it is not. Since the platform is highly competitive with a dense
number of creators; it requires a professional agency like Video Promotion
Club which can help to clear the clutter. Professional agencies are
well-versed with market trends and promotional techniques that work
effectively. Utilize the new feature and purchase a promotional package for
maximum results.
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