With more than 2.6 billion monthly users, YouTube is now the second-largest site on the web. This makes YouTube one of the best platforms for online marketing.
But, to make the most out of this fastest-growing platform, you must follow some simple tips or tricks. The following tactics will certainly help you in optimizing your YouTube content.
Use Google-friendly keywords
SEO is an inseparable part of YouTube marketing. And, to bring the best out to the SEO practices, understanding the search-pattern of users is a must.
Apart from YouTube, people also use Google to search videos, making it the only search engine that is above YouTube. And, mostly Google prefers video to any other content for search results. This makes it important for you to choose Google-friendly keywords. This helps greatly in YouTube video social promotion.
Use interesting titles
The first component of a YouTube video that catches the attention of the viewers is its title. Thus, it is very necessary for you to make the title as interesting as possible.
You can follow these tips for creating an engaging YouTube video title:
If you still can’t make your mind, then try the auto-complete feature of YouTube – this will help in finding popular keywords.
Still can’t come up with a title? YouTube’s autocompleting feature is a great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.
Use custom thumbnails
Thumbnails are as important as titles, sometimes even more. The human mind is designed to notice visuals first. Thus, for greater impact, creating an interesting thumbnail is necessary.
YouTube automatically creates thumbnails for videos, but, in most cases, those aren’t engaging enough to draw the attention of the audience. To increase the number of views, you must create custom thumbnails.
Follow these simple rules for creating custom thumbnails for your videos:
Use optimized descriptions
Effective and optimized YouTube descriptions also play key roles in engaging viewers. Here are some tips that you can follow:
Focus on metadata
The metadata guidelines of YouTube consider two components regarding the use of keywords – authenticity and quality over quantity.
These points are also applicable to categories and tags of YouTube. You must include tags only in the section provided by YouTube and not in the description of the video. Also, add relevant categories to help the YouTube algorithm in choosing the target audience.
Use high-quality camera
Even the most engaging content can get neglected due to poor video quality. To ensure that the video content looks professional, you must always use a good quality camera for filming. Also, perform a sound check before uploading the video and learn the basic editing skills required.
Engage with your audience
YouTube promotion can draw traffic to your channel but making the new viewers come back to your channel is your responsibility. You must interact with your audience to keep their interest alive.
React and respond to their comments, upload response videos, use social media platforms for suggestions, and many more – these methods will help you in making the audiences feel that you value their presence and opinions.
Arrange Q&A sessions and contests
Only interacting through comments won’t be enough to make them value your video content – you need to engage them and yourself in some other activities.
Arranging Q&A sessions with viewers has always been one of the most effective ways of building a community around a YouTube channel. You can ask the viewers to send share their queries through comments, tweets, social media texts, or mails. Then, come live on YouTube and provide answers to the asked questions. This will be an indication to the viewers that they matter to you and will increase the view counts, watch time, and traffic. You can also arrange these sessions if you have run out content to upload or want to take a break from uploading video contents.
You can also arrange contests to attract more audiences. Such fun events have always caught the attention of the audiences.
Share on social media
Social media platforms like Facebook, Instagram, Twitter, Snapchat, etc. act as great platforms for reaching a wider audience. Billions of people use these platforms and by sharing your YouTube video on these platforms, you will be able to get out of the target region and reach the farthest corners.
Create an official page for your YouTube content and ask your friends to like, comment, and share the uploaded videos. Social media sharing can easily increase your YouTube subscriber count.
Take professional help
The above-mentioned points will certainly help in gaining attention and subscribers. However, for greater reach, taking help from a professional YouTube video marketing agency will always be the best option. Such marketing companies offer promotional services at affordable rates and promote your YouTube content on their partner platforms and social media pages.
Many famous YouTubers have already reached the summit by availing of such promotional services and now it’s time for you to do so.
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