In digital marketing, the video has become
one of the hottest trends which grab more attention. Business farms from small
to big scale are setting YouTube channels as their hottest stop to grow their
audience and brand. But if getting noticed is your main priority, you must know
how to promote your YouTube channel.
There is a lot of stern competition on YouTube. You might be using a lot of time, resources and effort in making incredible videos, but you must be aware of the rules and regulations for promoting your channel. Here are some effective ways through which you can make Real YouTube Video Promotion.
SEO, the
priority
Promoting your channel begins at the very
moment you create your account. Optimize every video you upload properly which
means to have the right SEO. First thing is to have a channel description which
helps people understand who you, what can people gain from your videos are and
what do you do.
Make them clear whether you are educating,
sharing your unique message or entertaining. The description lets you clarify
your point of difference. Be consistent when branding yourself, be it from a
logo, fonts, colors, etc.
Proper
keyword research
Come up with some awesome video topics by
researching keyword. Identify the subject matter which your audience will be
interested in. When you have a broader area of interest like photography,
cooking, digital marketing, you can use Google to process your research. Look
at the bottom of the result where you will find the most sought after keywords.
When you finally think you have come up with
a superb topic for your video, do a Google search. But all this things are not
possible alone, you must hire a trustworthy company who will make your work
easy.
Give your
videos a title
When people search for any videos on YouTube,
the two most things grabs people’s attention. Those are the title and
thumbnail. The first thing which people look in a video is the title and if it
is interesting and engaging, half of your work is done. Limit your title about
70 characters in length as Google does not take more than that.
Try to add a keyword in the most prominent
place. To write an informative and concise title, you must use the primary
keyword. Write a title which is attention-grabbing, descriptive. Give
importance to the keyword in the very first half of the title. But keep in mind
the subject matter you are working on.
Use creative
thumbnail
YouTube thumbnails are a crucial part of
getting a potential viewer. It can make your video look more appealing and
attractive. Improve your channel with a more polished and professional look.
Earn attention from the right audience and attract a better retention rate.
While making a thumbnail, make sure to have a
high resolution as possible. The thumbnail size should be 1280 x 720 pixels.
Make it look more attractive with the innovative use of close-ups and color.
With all this process, you can endorse your brand on YouTube.
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