Creators on YouTube would understand that only creating and uploading video is not enough to generate ample traction as it should be also uploaded at the right frequency to retain and increase viewers with time. If you check different YouTube channels you will find that different creators have different posting schedules. While some might upload videos once a week, some other creators can do it daily or monthly. While the schedules are different, all of them can generate buzz and gain attention from viewers. Now, the biggest question is,
How often should you upload videos on YouTube to ensure success?
One this is clear that there are no ironclad rules for posting schedules on YouTube as it differs from one channel to another. There are several factors based on which the right frequency of posting videos can be determined for a particular channel on YouTube.
1. Understand Your Channel Niche
The frequency of posting videos largely depends on the niche industry that your channel belongs to. For example, if your channel provides information on finance, trading, or crypto currency; you would be required to post several videos in a week to keep viewers updated. However, if you own a channel for makeup videos, posting once a week is enough to keep up the traction.
2. Consider the Types of Videos
There are various kinds of videos on YouTube and some of them can be quite intriguing. While shorts, product demonstrations, and reviews can be posted several times a week, it is better to give some time to viewers when your channel provides in-depth interviews, vlogs, or interviews. In that case, you can post once a week or twice a month. Making the video will need time too.
3. Duration of the Video Content
Quite naturally, creating short videos of 5 to 10 minutes requires less time, and videos that are 15 to 20 minutes long will take much time to build it. Make sure to focus on production and offer high-quality videos that generate more views and posts based on the duration of the video and the time required to make it.
4. Your Audience Base
The size of your audience base can also be a determining factor for posting videos as rich creators who have already managed to create a huge audience base can post at whatever time they want. Because the subscriber will watch it anyway. But, the merging YouTubers are always in need of new viewers to grow their channel and that’s why, they need to upload video content more often.
5. Budget, Time, and Resources
Your budget, time, and resources used for the video content are the practical concerns that are very important to consider. It can require a lot of manpower and outsourcing things in order to get the video that you want to post. As your channel grows with time; you need to consider these elements at a greater magnitude to keep up with the audience.
6. The Goals of the YouTube Channel
Your YouTube channel must have some goals to achieve and that should determined before you start uploading videos. If you want to grow fast and exponentially, it is better to post daily. But if you are seeking gradual growth, go for weekly and monthly options.
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