YouTube is
an excellent platform, which is not only helpful for music artists and content
creators but it is equally useful for brands. Various brands can take advantage
of this platform and create a new image online. With the help of a brand
account on YouTube, one will get the opportunity to reach out to its target
audience and influence the right people. This can provide a huge amount of
exposure and create a buzz among all. In the present situation, online
visibility is considered one of the most essential elements. And YouTube plays
a huge part in it. If you want to create a brand identity for your
organization, then you can surely use this video streaming platform. Here is
the complete guide to the YouTube brand account-
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How to create a YouTube brand account?
Everyone
knows that a YouTube brand account requires a Google profile. After creating a
Google profile by following every step and agreeing to the terms and conditions,
go to the homepage of YouTube. Then click on the icon on the extreme right-side
corner, click on settings, and then go to the ‘Create a new channel’. After
that, add the name of your brand, which your public will get to see. Then click
on the ‘Create’ option. By following this process, you will get to
customize your account according to your choice. In this particular segment,
you will get the chance to include the bio of your channel, including
the address for business inquiries, location, and important links to your
other profiles. While adding the description of your channel, you can also
include a few keywords. It has been seen that keywords increase the visibility
of the channel on a large scale.
When you
are creating your brand account on YouTube, you will get the chance to add your
social media accounts too. And it is quite useful in garnering audiences from
different platforms at the same time. It can enhance the chances of growth on
this platform and reach out to more number people effortlessly. YouTube is also
giving a chance to feature other YouTube channels. If you have multiple YouTube
channels, then you can add them it your brand account and get more exposure.
After providing all the necessary information, you will also get the chance to
include a customized banner to your account. A relatable banner can have a deep
influence on the target audience.
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How to add multiple managers to your YouTube brand account?
When it
comes to the YouTube brand account, it is a little different from the
personal YouTube account. Personal accounts are meant to be handled by only one
person. However, a brand account can be handled by several persons. By having
multiple managers for a brand account. Handling it would be much easier.
Otherwise, ineffective management can cause a severe problem. With this account,
everyone has access to upload videos and manage the content requirements of the
channel. In addition to that, when you are creating the account, you will get
to choose whom you want to give access to. Working with a team would be much
more proficient than working alone for a whole brand. So, when you are trying
to give access to the account to someone, then all you need to do is go to the
settings of your account, click on ‘Add or remove manager(s)’, go to, ‘Users’,
then ‘Manage Permissions’, and add the e-mail addresses of the people you want
to give access to. There are different categories available for a YouTube brand
account. Those are known as owners, managers, communications managers, editors,
subtitle editors, and viewers.
If you want
to grow as a company or a brand, then you should go for this particular type of
account. A lot of benefits are there to the YouTube brand account. Some of them
are-
1. Better security:
The YouTube
brand account can offer you more security than other YouTube accounts. With
this particular type of account, you will get the chance to add multiple
managers. Thus, when you do so, you will get to keep the log-in secure in a
hassle-free way. You can keep a follow-up of the log-ins. For the login, you
need personal Google-in information. So, without providing authentic login
information, no one will get the chance to get access to the YouTube brand
account.
2. Customization facility:
If you have
a YouTube brand account, then you will get the chance to customize the channel
in a much better way. You can add different essential information to your
account, which will increase the reach of your account and assist you in
attracting more audiences in a hassle-free way. By adding the necessary
information to the account, you will get the opportunity to attain growth in
not only YouTube but various other social media platforms as well. It is one of
the major benefits of the brand account, that increases the chance of growth in
a hassle-free way.
3. Better team collaboration:
When
various people have access to a brand account, then collaboration would be
quite easier. In a brand account, you can give access to the owner,
editor, manager, subtitle editor, and viewer. Thus, people with different
responsibilities will be able to accomplish a task in a hassle-free way. In
addition to that, different people have access to different parts of the
channel. Only, the owner and manager have complete authority to access the
channel and resolve any problem. Thus, when multiple people have access to a
channel, then working on a project would be much more hassle-free. It is one of
the biggest perks of having a YouTube brand account.
The YouTube brand account is one of the most helpful
resources to grow a brand. This can assist to gain more exposure and establish
a brand in a hassle-free way. A lot of time these kinds of accounts also
require promotion. For this Video Promotion Club can be immensely helpful in
many ways. Thus, building a brand account would be one of the most useful
initiatives for a brand.
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