YouTube, the video
streaming giant owned by Google has officially announced the removal of its
overlay ads from the platform from April 6, 2023. Overlay ads are one of the
popular advertising formats for desktop users that are placed on the top of the
screen. It makes the watching experience for users a bit annoying and they have
been complaining about it for long while.
What
Google has to say about it?
On the YouTube help
forum, Google said, “Starting on April 6th, 2023, the “Overlay ads” ad format
will no longer appear on YouTube to help improve the viewer experience and
shift engagement to higher performing ad formats on desktop and mobile
devices.” However, they have also confirmed that the change is not going to
affect the creators of the platform. It added, “Overlay ads are a legacy ad
format that only served on desktop and are disruptive for viewers. We expect to
see a limited impact for most Creators as engagement shifts to other ad
formats.”
What
other forms of ads are offered by YouTube?
YouTube is trying to
focus on more pre, mid, and post-video ads which can be considered as a great
substitute for the overlay ads. The overlay banner ads have already been
removed from mobile devices and streaming players. And now, these ads will be
removed from all kinds of formats and devices. Previously, these ads would
redirect users to an external page after clicking on it. Here are some other
types of ads on YouTube that you can use,
· Skippable Video Ads – These kinds of
ads will play either before the video starts or during it is being streamed.
Usually, viewers can skip such ads after 5 seconds.
· Non-skippable Video Ads – These ads are
required to watch completely in order to proceed with watching the main video.
Such ads cannot be skipped and they usually last 15-30 seconds.
· Display Ads – These ads appear
on the right of the feature video in the case of desktops and mobile as well.
Such ads do not hamper video streaming but always appear on the top of the
recommended videos.
· Bumper Ads – These ads are
also non-skippable however, in this case, it only lasts around 5 to 6
seconds.
· Sponsored Cards – These ads
usually show promotional products on the screen while the video is being
played.
It will interesting to
witness whether YouTube brings more features for the other types of ads or not.
But it definitely seems like a great change for the viewers who want to enjoy a
better experience without paying for an ad-free premium account on
YouTube.
So,
what is YouTube assuring with this change?
Earlier this month,
YouTube blocked any new posts and comments on the English Help Forum and
changed it to read-only mode, which means the platform is already preparing for
its coming changes. YouTube’s Help Page states, “Unfortunately, many posts are
irrelevant for user-based conversation, and many questions remain unaddressed.
Our Objective is to make this a useful area for all of you, so we’ll be
utilizing this time and these trials to shape the long-term plan for this forum
– more to come, we promise!”
Bottom
Line
The fact is evident that YouTube's decision of removing overlay ads is not going to affect you as a creator. But, if you feel like this can create an obstacle for your video promotion strategy, you can always hire a professional agency like Video Promotion Club for the task. The agency offers organic exposure at an affordable price that costs even less than advertisements.
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