YouTube, being the biggest video streaming platform on the
internet, there are hundreds of videos are being uploaded every minute by
millions of content creators. However, not every content creator can tap into
the international audience pool and the language barrier is one of the primary
reasons for that. To expand this opportunity, YouTube is finally rolling out its
newest feature, the multi-language audio tracks feature. Now the global content
creators and media companies who distribute content can use and take advantage
of this feature. So let’s get ahead and know the details.
The problem:
Before knowing about the feature and its details, let’s know why it was needed in the first place. When creators are trying to break through a new audience, the most-seen strategy is to promote content through various social media channels. However, this does not work when the language poses the biggest barrier. Many prominent creators like Mr. Beast have already tried the dubbing feature in multiple languages but every time the procedure ended up being super expensive.
The solution:
YouTube finally decided to mitigate this barrier and problems which led it to roll out this new audio feature. This feature will now allow creators to add multi-language audio dubs. Another exciting thing about this new feature is that it can be added to both new and existing videos. However, if you are worrying about the price, then like most of YouTube’s tools, it is free and easy to use.
How can you use this multi-language feature?
As mentioned before, this feature is easy to use, and when creators upload a video they will now be allowed to select the option where they add additional audio tracks in over 40 languages. Once this feature is applied to a new or existing video and is uploaded the viewers can automatically watch the video in the default language.
The real question: will it increase monetization potential on YouTube?
When the feature was being tested, it is reported that the creators saw almost over 15% of their watch time. These views came from when the video was in its non-primary language. Now that the feature is successfully tested and is available for all the creators it is most likely to have a big effect on creators’ revenue per mille otherwise known as RPM. This translates to the earned money by the distributors and the creators for every 1000 ad views, after the video streaming platform takes its percentage. It is expected that the viewers who will be seeing the videos in their native language will be more engaged and for longer which will also increase their view time, meaning the ad exposure will be greater. As the primary money that creators are through advertisements, this will most likely increase monetization options.
Before this feature was available, the creators would be required to create separate channels for their dubbed videos. So now with this new feature rolled out by YouTube and its easy use, the cost to create separate channels and the hard work will be reduced.
Creators will have a bigger chance to global
There is only 13%-17% of the world’s entire population that speaks English as their native or primary language. So this feature will present a wonderful opportunity for creators to hit that global audience pool and reach a wider consumer base. So start using this feature and watch your audience base grow.
As a passionate YouTube content creator, if you want to promote your videos and increase audience engagement, use Video Promotion Club’s effective services at an affordable rate.
.Comments
Leave A Reply
