Video Marketing

YouTube Experiments with 30-Second Non-Skippable Ads in Regular Campaigns

July 11,2025
Google Ads is currently testing 30-second non-skippable ads within standard YouTube campaigns. It is a move that signals a significant shift in how advertisers can engage with audiences on the platform. Until now,

Video Marketing

AI Shapes Google’s Search Ads Rankings: Revelation in Trail Exhibit

June 16,2025
The influence of Artificial Intelligence (AI) is now visible in every field, and Google ad rankings are not an exception. The AI has been influencing Google’s algorithm for a long time, and its wide usages a

Video Marketing

YouTube Brings Shopping Ads to TV Viewers

June 12,2025
YouTube is making a big move to turn TV watchers into shoppers. At a recent presentation to advertisers, the biggest video streaming platform introduced a new lineup of advertisement formats designed specifically f

Video Marketing

How Can You Leverage Engaged Audiences with Google Ads?

May 13,2025
If you have checked out Audience Manager in Google Ads recently, you might have seen a new data segment called “Google-engaged audiences”. So, what is it? It is part of a new kind of remarketing from Google cal

Video Marketing

How AI-powered Search Results are Reshaping Modern SEO

May 09,2025
Starting from Google’s AI Overviews to ChatGPT; the usage of open AI and generative search is changing the modern landscape for SEO and search engine result pages. The search landscape is going through some major